Overview
Meridian Commerce runs high-volume campaigns on Trendyol and Hepsiburada. Manual repricing could not keep pace with aggressive competitors during peak events.
The challenge
Key issues the team needed to solve:
- Manual price edits during campaigns caused delays and errors
- No guardrails to prevent repricing below floor margin
- Hero SKUs lost buy box during flash promotions
- Ops team burned hours on repetitive marketplace updates
Our approach
PriceBase deployed a focused pricing intelligence workflow:
- Defined floor and target rules per SKU group in PriceBase
- Connected competitor triggers to repricing review queues
- Piloted automated first-pass price suggestions for campaign SKUs
- Added approval steps for margin-sensitive categories
The solution
PriceBase automates the first repricing move while keeping humans in control — rules fire on competitor shifts, teams approve before publish.
Results
Within one quarter, the team achieved:
- Alert-to-review cycle averaging under 2 hours on hero SKUs
- Manual price edits reduced during campaign weeks
- Buy box recovery improved on tracked listings
- Floor margin guardrails prevented race-to-the-bottom
Conclusion
Meridian Commerce scales campaigns without scaling overnight shifts — repricing is faster, safer, and tied to live competitor data.
