Overview
Atlas Home competes in home goods across direct and marketplace channels. Category managers each tracked different rivals, producing inconsistent pricing decisions and slow reactions to undercuts.
The challenge
Key issues the team needed to solve:
- Fragmented competitor lists per category manager
- No shared view of promo depth or bundle pricing
- Marketplace and D2C prices checked in separate tools
- Leadership lacked confidence in pricing committee data
Our approach
PriceBase deployed a focused pricing intelligence workflow:
- Mapped priority categories to standardized competitor sets in PriceBase
- Imported historical price data to establish baselines and seasonality
- Configured category dashboards with promo and availability flags
- Aligned weekly pricing reviews around PriceBase exports and alerts
The solution
Atlas Home runs category reviews from one intelligence layer — competitor sets, promo history, and availability signals stay synchronized for every brand in the portfolio.
Results
Within one quarter, the team achieved:
- 4 marketplaces monitored from a single workspace
- Category reviews shortened with shared competitor benchmarks
- Promo undercuts flagged before they hit conversion
- Consistent intelligence input for pricing committee decisions
Conclusion
Competitor intelligence is no longer tribal knowledge — Atlas Home scales pricing discipline across every category without adding headcount.
