Overview
Union Market Group acquired a complementary retail brand with its own spreadsheets and competitor lists. Duplicated tracking slowed integration and created conflicting price decisions.
The challenge
Key issues the team needed to solve:
- Two teams monitoring overlapping SKUs differently
- Duplicate tools and alert channels after acquisition
- No shared history for newly combined categories
- Leadership could not compare brand performance on equal terms
Our approach
PriceBase deployed a focused pricing intelligence workflow:
- Merged competitor universes into a single PriceBase account structure
- Standardized alert rules and reporting templates across brands
- Migrated historical price data for continuity on shared SKUs
- Trained both teams on one dashboard and review cadence
The solution
PriceBase became the integration layer for pricing — three brands, one monitoring stack, shared alerts, and comparable history from day one.
Results
Within one quarter, the team achieved:
- 3 brands operating from one pricing intelligence workspace
- Duplicate competitor tracking eliminated post-merger
- Unified weekly report for leadership and category leads
- Faster decisions on overlapping marketplace listings
Conclusion
Union Market Group integrated pricing operations as fast as finance — without losing visibility during the transition.
