Overview
Northline Retail sells across three major marketplaces but lacked a single view of competitor pricing. Manual checks left the team reacting days after promo shifts and buy box changes.
The challenge
Key issues the team needed to solve:
- No unified feed for Amazon, Trendyol, and Hepsiburada competitor prices
- Promo and coupon changes discovered too late to respond
- Category managers working from stale exports and screenshots
- Margin leakage on high-velocity SKUs during peak weeks
Our approach
PriceBase deployed a focused pricing intelligence workflow:
- Connected core SKUs to PriceBase marketplace monitoring
- Set alert thresholds for price drops, promo launches, and out-of-stock rivals
- Rolled out a shared dashboard for category and pricing teams
- Linked alerts to repricing review workflows twice daily
The solution
PriceBase became the daily pricing command center — one dashboard for competitor moves, historical trends, and actionable alerts across every marketplace Northline tracks.
Results
Within one quarter, the team achieved:
- Live monitoring across 3 marketplaces for priority SKUs
- 18% margin protected on tracked categories in Q1
- Response time to competitor moves cut from days to hours
- Single source of truth for pricing and e-commerce teams
Conclusion
Northline now treats competitor pricing as a live signal, not a monthly report — giving the team confidence to defend margin while staying competitive.
